What is a uniform? Strictly speaking, it is any sort of required clothing that employees or students wear which would not be suitable for everyday use. Moreover, the use of uniforms by people such as police officers and healthcare workers helps them to establish authority as well as make sure that they are physically ready to do their jobs. Once the standard in just about every industry, many people consider uniforms to be ex-vogue these days, thanks to the large emphasis that many people place on their clothing as an extension of themselves.

However, uniforms are some of the most powerful promotional tools that businesses can use to market and grow their business. In addition to creating a distinct level of professionalism and contributing to both employee and customer satisfaction, uniforms have a remarkable impact on your brand and its success.

Sometimes, Uniforms Are Necessary

There are certain fields and situations where wearing a uniform is necessary for safety and security. Any business which has its employees go into customers' homes, for example, should provide both branded vehicles and uniforms to help customers identify each worker as part of the organisation. In addition, this identification encourages confidence in already-nervous people.

In addition, any field where employees have a risk of getting soiled should use uniforms as well. Not only does this reduce the burden on employees as far as clothing costs, even a stained uniform looks more formal and professional than regular clothing.

Employees Actually Like Uniforms

Many employees may be averse to a newly-implemented uniform policy. However, over time, most come to actually prefer it and the benefits it offers. Employees benefit from uniforms in a number of ways which includes reduced wardrobe costs and less time spent and energy required each day when figuring out what to wear.

In addition, from a managerial perspective, actual uniforms are much easier to enforce than dress code policies which seek to create the same results. Often, with a dress code, the onus is on individual managers to decide what is and is not appropriate. Most policies can be quite vague, leading to uneven enforcement or difficulties between certain employees and management. On the other hand, with a uniform, there is no second guessing.

Employers can further reduce resistance to uniforms by including employee input in their design decisions. It is also a good idea to offer different styles of uniform such as short and long sleeve shirts or more than one colour. This helps employees maintain some sense of autonomy.

The Impact of a Good Uniform

If you properly design your company's uniform to match your field and promote your brand, the impact it has will be clear and measurable. When your employees literally stand out from the crowd in their uniforms, it distinguishes them from customers, promotes professionalism, and projects competence.

Uniforms don’t need to be complicated, either. Something as simple as an embroidered logo on a polo shirt is all it takes, especially when you take advantage of a consistent colour scheme. When you work with a promotional marketing partner such as EmbroidMe, deciding on the type of uniform and options that fit with your business model and budget is easy. Our professional staffs can also help you discover how to save money through bulk orders and combining uniform purchases with other promotional materials.

Does your company currently use a uniform? How have you seen it help make your business stronger?